Umberto Giannini products are a love story that will make you fall in love with your hair. Made by the well-known hairstylist of stars such as Madonna among many others, he knows that hair should not be styled but have natural movement and volume. A good hairdresser, as he always said, knows this and works the hair in such a way as to achieve naturalness, movement and volume.

In 1990 he won the first prize by confirming that natural movement with volume is always better than stylized hair. To this day it continues to be number 1, creating innovative products with pure ingredients that beautify hair naturally.